Storytelling is the new marketing.
Discover your story.
Clever copy, content, & creative concepts.
Who is Sheela?
Editor, content creator, passionate storyteller, and out-of-the-box branding expert with over a decade of experience at global luxury brands including Estée Lauder and Tom Ford International.
She currently lives in Los Angeles and works as consulting editorial director for Murad Skincare’s digital content site, Well Connected.
Need a fresh take? Get in touch.
Clients
Case Studies
Tom Ford International
Creative concepts, copywriting
Blink Bar
Website copywriting
Nectarine Magazine
Deputy Editor
Fun Fact
Once upon a time, I was a fashion archivist. (I still collect vintage clothing like it’s my job.)
Services
Core Services
Brand voice strategy and positioning
Brand naming
Editorial content
Brand stories
Product and shade naming
Social media copy
Packaging copy
E-commerce
Collaborative Services
Competitive consumer analyses
Start up brand case studies
Trend forecasting
Video production
Visual guides/creative direction
Product Development